ME+MOO

Me+Moo was the first app in the world that let users track a live cow through their phone using real-time data via 5G. The data comes from ‘fit bit’-style collars and wearables on the cows, an autonomous feeding system, and smart milking robots connected to other tech on the rural farm via 5G. The app, which also let users invite their friends to join and build a herd, was launched to get non-techies excited about what 5G could bring to rural areas in a charming and instantly relatable way. The project spanned across creative, design, branding, tone of voice and user experience, bringing Cisco’s 5G RuralFirst project to life in a memorable way for a mainstream audience. It even came with its own ‘emoojis’!