Hiyacar

Though originally a PR-led brief, it became clear we needed something more. So, we went rogue and suggested a dual approach: bespoke, targeted ATL aimed at local London Boroughs, alongside a hyperlocal PR campaign that captured Hiyacar’s purpose and made consumers think about mobility differently.

As part of the team that brought this 360 campaign to market, we helped create a fully integrated creative campaign for ‘the Airbnb of cars’ that spanned from OOH advertising to PR.